POUCO CONHECIDO FATOS SOBRE SEGMENTAçãO DE AUDIêNCIA.

Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.Some deceitful publishers fabricate impressions to steal from advertisers. One way to combat this is by using a DSP or ad network with fraud detection software.Improved performance: RTB allows advertisers